If you are looking for On-Page SEO Techniques for your web page or blog Congratulations! You landed to a perfect place.
What is On-page SEO?
Through the On-page SEO techniques, you optimize your page to rank higher.
You can consider this article as an On-Page SEO Tutorial.
I will explain all On-page SEO Techniques and Factors in this detailed blog post.
This blog post is around 4500 words long. 🙂
In this blog, I will touch each aspect of on-page SEO techniques in a detailed and in-depth manner.
I am confident after going through this article; you will know 90% of On-Page SEO techniques.
I have also listed down 20 reasons for the failure your SEO
But before we start, Let’s first understand the difference between On-Page SEO and Off-page SEO by one analogy.
Suppose you went for an interview.
The interviewer asked you a few questions. He tests you on two major parameters.
First Parameter–Your Answers, your body languages, and your confidence, etc.
Second Parameter–If you have some references, Certificates, etc.
We can treat the first Parameter as an analogy of On-page SEO Factors.
You have much better control over your answers, body language. We can treat the second Parameter as an analogy of Off-page SEO.
You have less control over others referrals and other external certificates.
Now Let’s take it straight forward example.
You have a control on the content of your page, like Title, meta descriptions, Images.
So if you optimize these things well for Search Engine, then it is called as On-Page optimization.
But backlinks, citation and even blog commenting can be treated as Off-Page Optimization.
You have little control over this.
I hope now you understand the difference between on-page SEO and Off-Page SEO.
This article is dedicated to On-page SEO.
We will discuss OFF Page SEO in some other Article.
Do you want to learn full SEO in Hindi
Are You Using SEO Friendly URL Structure?
People do not think about a proper URL structure. They only focus on the main content of the article.
Off course, Main content is significant, but you should also not ignore the SEO Friendly URL Structure.
It will help Google to understand your aim of the content.
Ok, So here we will discuss,
3 Crucial Parameters for the Perfect SEO Friendly URL Structure
- Keyword in URL
- Length of URL
- Don’t use ugly URL
Keyword in the URL–There is always an aim for a blog or web content. You must have to include keyword inside the URL.
And yes, it should be the same keyword which you choose for the content.
Length of URL—Have you thought that what should be the ideal length of the URL?
The answer is 55 characters.
You can find the character length from the below link.
Do not use Ugly URL – As per Google – “URLs with words relevant to your site’s content and structure are friendlier for visitors navigating your site.”
So, in the above two URLs, which one you think is readable and tempting?
Off course the Second one.
Hence if you follow all three strategies for the URL Structure, then it will help you rank faster.
Trust me; this is one of the best ON-PAGE SEO Techniques.
Never Forget These 5 Tactics to Optimize Your On-Page Title
Have you put some effort to write Title?
Well, I have seen lots of people who put lots of effort to make their blog title awesome.
They use power words, emotions, and enhance curiosity
You should also do the same.
Because it is a fact that 80% of people decide on the Title of your blog, they go through your blog or not.
But today, I intend to tell you how can you optimize your Title SEO Friendly.
Optimized On-page Title is one of the essential On-page SEO Techniques.
If you take care of these five tactics, then google will love your Title and help you to Rank.
It is evident that Title should be in H1 Tag and must contain Keywords.
Now, Let’s see other tactics which will help you optimize your On-Page Title.
I. Title Length – No of characters In the Title should be between 40 to 55. Check your blog title length
II.Title Pixel – Everyone advice you about Title Length but not Title Pixel. Title Pixel is significant. The range of Title Pixel should be in between 330 to 460. You can check Title Pixel.
III. Title Analyzer – “On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.” Hence your Title Should be very impactful. Analyze Title. Try your score should not be less than 50.
IV. Title Separator – Use (| = pipe sign) to keep separate your keyword (e.g., Dental Service | Hyderabad). We can use maximum 2 | sign in a title.
V. Stop Words–Try to Avoid Stop words as much as you can. Never use stop words in your Title (e.g., Dental Service in Hyderabad) there are a lot of stop words (in; into; able; just)
Do you follow this Meta Description Checklist as a good On-Page SEO Techniques?
I hope you must be aware of the meta description.
Ok, With this Image you would be able to know.
The Paragraph after the URL is called a Meta description.
Why is Meta Description Important?
You search on Google. You find some results.
Think–What prompts you to click on that URL…
You first see The Title.
Then you read the Meta Description.
Basically, through Meta description, you want to get to know a summary of the article.
If you like it then, you Click on that link else move to next link.
Am I right?
Ok so here is my
Meta description checklist for better On-Page SEO
- Meta Description should Include Primary Keyword: Google in Snippets bolds the keywords in the meta description. It will catch user attention. It is advisable to include your primary keyword in it.
- Meta Description copy must be Readable and Powerful: So if reader like your Title then, he will read your meta description. Now a Strong and powerful Meta description will prompt the user to click on your URL and read the whole blog.
- The Correct Length of Meta Description: It should be in between 136–156 characters. It truncates any description after 156 characters.
- Meta descriptions Should be Unique: You should not use the same meta description for different pages. Google does not like this. Google becomes confused about why you have two blogs with the same content. Google may penalize you if it finds duplicates.
- Use rich snippets: Use the Schema Mark-up to attract more reader. Example of Schema Mark-up is star ratings, customer ratings, product information, calorie counts, etc.
Do you want more step-by-step content wrt Schema Mark-up?
If Yes, write in the comment section, I will write one detailed blog post on it.
How to Construct Powerful SEO Optimized Paragraph for Advanced on Page SEO technique?
You may use multiple paragraphs in your blog.
But, do you know your First Paragraph is the most important one?
Ok, One thing you must remember wrt the First Paragraph-
The first line of the first paragraph should contain your primary keyword.
Now, Let’s discuss some common points wrt paragraph –
What should be an Ideal length of a paragraph?
Maximum 100 Words.
People dislike the long paragraph. It also affects readability, hence decreases the engagement.
What should be an Ideal length of a Sentence?
Maximum 20 Word.
Would you like to read four lines long sentence?
A small and easy-to-read sentence is good for On-Page Optimization.
Try to use Active Voice and simple sentence.
Active Voice is very important. Try to write your 90% content in Active Voice. Use Grammarly or Prowriting-aid tool to check Grammar and readability of your content.
Few Subheading should contain your keyword.
Yes, you should not overuse keyword in your sub-heading.
Only use once H1 Tag–As Google takes the main idea of your content. Too many H1 tags confuse Google. It will affect your ranking.
Put all your Subheadings in H2 or H3 Tags. Don’t you think? It is very to implement the above points in your content.
10 Important Points need to be focused while placing images in your content
Image Optimization is a Crucial On-Page SEO techniques.
Images provide a significant role for your page ranking.
Lots of people ignore this. They did not give much attention. They place images for the sake of having it.
But if you put a little effort before placing images in your content, then it will boast ten times your on-page SEO.
So here, you go with my 10 Points Image optimization hacks.
i. Images should provide value to the page–You need to ensure that your pictures should be relevant to the web content. If Images do not add value to the content, then please do not use this.
ii. Images should be Placed Near Relevant text–All your images should be near to relevant text only. For example, If you are writing about Dog, then place a picture of Dog Not Cat.
iii. Put Minimum Text Inside the Image–This is because not all user can access that Page translation also does not work on that.
iv. The Image should be responsive and Device Friendly– I have seen in the show many sites this problem. Images do not visible clear and full. They cut from sides. Your website should be device friendly.
v. The URL structure for your images: Your Image URL Path and filename are essential. Because Google takes this information to understand your pictures better, your image URL should be logical.
vi. Image must be Compressed: Image compression is a must. It will reduce the size of your Image and enhance the speed of your website. If your website speed is good, then, the bounce rate will be low. It means people will stay on your site. It gives an excellent signal to Google, and hence you will be rewarded with higher page ranking.
vii. Do not compromise with Good Quality of Photo: Yes, reducing the size does not mean that you should compromise on the Quality. Good Quality will prompt people to click on that and generate more engagement. Low Quality creates more resistance.
viii. Importance of Alt Text: Alt Text is those texts which describe the Image.This 3 Minutes video explained very well about the importance of ALT Images.
Do you wonder?
- Why Google needs these ALT texts?
- How will Google use these ALT texts?
- How can you get the benefit of having good Alt Text?
Google use Alt Text to provide better service to –
People who have low internet Bandwidth.
Blind people and using a screen reader.
Google understand the subject of Image by utilizing Computer vision Algorithm and Alt text along with the contents on the page.
So while writing the ALT text–keep in mind to used to write information-rich content that uses keywords appropriately.
Do not overstuff keywords inside ALT text.
Please find an example from Google for better understanding about stuffing keyword is given below.
If you want to understand in a more detailed about Google Images Best Practices, then Go to below link from Google Support.
They have explained all Google Images Best Practices in a much better and detailed way.
ix. User Descriptive Titles, Captions, filenames
There are three more critical parameters wrt optimized Image–
Have you given attention to the text next to Image in the blog in grey color?
Well, that’s the “Caption.”
Captions are essential as people use them while scanning an article. People scan heading, Images, and caption while going through the web page.
The file name is essential for Image SEO.
Use your primary keyword in the image file name.
So if you have an image of the puppy, then your file name should be like puppy.jpg instead of 1234abc.jpg.
x. You should use an Image Site-map:- With the help of Image site-map, you can give Google additional information of your Image. You can use CDN to host your images.
xi. Use Google Supports image formats:- Always use those image format which is supported by Google. Supported image formats are – BMP, GIF, JPEG, PNG, WebP, and SVG.
How can embedded YouTube Video impact On-Page SEO drastically?
If Your website has videos, then Google Algorithm will prioritize your website.
You must be thinking–How does video help?
Adding quality Video can help you to increase search- engine result page Rank in the following ways–
- 157% increase in organic traffic from SERPs.
- Bounce rates will be drastically decreased.
- Creating Back-link as your Quality of the content will be good.
Google uses a much more traditional set of algorithms to rank videos.
The metadata you enter still matters here, but so do links to the Video itself. To rank well in both search engines, you need to need to take care of the following points –
- You need to build or record an excellent, compelling video that people watch until the end.
- Always Embed Video on your site.
- Encourage people to embed or share your videos on their site.
- Your Video should be relevant to the content on your blog post.
- You can also embed other useful and contextual Video on your website.
- Your Video should educate people.
Do you know what Infographic means?
Infographic means Information + Graphics
So an Image which also provides information is called as Infographic.
Do you know—Pictures on Facebook Get shared 5 Times more than text?
People respond better to Visual Information.
There are three ways in which Infographic help you rank your content–
1. Visitors will be engaged more
Infographic engages visitors on your content.
People spend more time on your web page.
Google consider this as a very positive sign.
Google understands that your content is precious; hence, it will rank your page better.
2. Bring Traffic
There are many places where you can submit your infographic. It will help you generate traffic and hence, traffic.
3. Share Probability
If you have an awesome infographic, people will not hesitate this to share on social media.
Podcast – Are you using this On-Page SEO Techniques?
What is a Podcast?
As per Wikipedia podcast is an episodic series of digital audio or video files which a user can download to listen.
The podcast is beneficial because people can listen while doing some other work too…
For example– While
Driving, cooking, waiting at Bus stop or while travelling in public transport too.
Hence nowadays, podcasts are becoming very popular.
Again I would like to mention that podcast will not directly increase your ranking, but it will help in another way.
1. You give you using multiple options to consume your content if you embed podcast in your blog post.
2. User will be engaged more.
3. User will stay more time on your content.
4. User can share your podcast to others
Internal Link Building: Most Underrated On-page SEO Techniques
What is Internal Link Building?
Let’s assume you have two blog post named “A” and “B.”
Both are related to SEO.
If you insert Blog B URL somewhere in your Bog A as you find it relevant, then it’s called internal link building.
As per Brian Dean an SEO expert, use maximum 2 to 3 Internal links in a Post.
What are the benefits of the Internal Link Building?
It is another way to through which Search Engine know about your other pages- When Google Spider crawls your page, they also follow the links mentioned in your page. It is an excellent way to tell search engines about your undiscovered pages.
Highlight your most important pages:- You must have a few pages which are more crucial than other pages. So you can pinpoint the most important pages giving multiple internal links.
Increases user Spend time on your website:- It helps to decrease the bounce rate as you keep your users inside your website but on different pages.
Your Anchor Text Should be keyword rich–Google recommends that you should use keywords in the Anchor Text. this is good On-page SEO techniques, but you must avoid unnecessary keywords-stuffed or lengthy Anchor text only for search engine.
We must not use same Anchor text for two different pages–It will confuse Google, hence never use it, otherwise, your site will be penalized with a low ranking.
Do not the unnecessary to use the internal link–Which does not help a user to navigate the site.
Always Audit your Internal Link with Google Search Console–You can go to “Link,” and from there you can see Top linked page.
You should put links at the beginning of the page–It will reduce your Bounce Rate and improve your dwell time. I have already explained many times how will these two factors help you rank high. So one or two internal links you can put in the beginning.
An internal link should be do-follow link—Some plugins automatically create internal links as no-follow. You check that before publishing the post.
Do not use Automation for internal link Building–Do not use any tool. It will create so many exact match anchor texts, which is spam.
Try to Add Internal link to Your Old page–Yes, Your old pages will get benefit a lot with this.
Add Internal link in the main body of your content (no in a footer or sidebar)
What should be ideal Keyword Density?
QUOTE: “KEYWORD DENSITY’ is simply a PERCENTAGE value of the NUMBER OF TIMES a KEYWORD or KEY PHRASE appears on a WEB PAGE compared to the TOTAL AMOUNT OF WORDS on the page.” WIKI
Those days have been gone when people stuff keywords all the way and able to rank higher.
Google also becomes smart like you.
Google keeps improving its algorithm and trying to learn more about user behavior on your blog.
With that behavior, it analyses the Quality of your article and then ranks accordingly.
Google suggests that you should write your article in Natural flow.
There is no Ideal percentage for Keyword density, but it should come naturally to your blog.
Check this video from Matt Cutts from google about the Myth of Keyword Density.
So, focus more on writing good content with proper page structure.
What should be ideal be the length of my blog post?
Let’s get straight to the point.
Google loves long content.
Google understand that you are giving more values to your user if the length of your blog is higher.
I am sharing few results which are analyzed by Brian Dean along with Buzz Sumo–
- The longer post gets an average of 77.2% more links than shorter content.2.
- Content longer than 3000 words receives an average of 77.2% more referring domain links than content shorter than 1000 words.
Ok, now your question should be–
Ok, I got that my content should be over 1950 but exactly how much?
Well, for this, I have my formula.
Check for that keyword for top 3 search result.
Pick the result which has the most word count.
If Word count is < 2000;
Write your blog post-2000 words long.
If a blog post is >2000;
Then add 10% more to the competitor blog post.
E.g. if the competitor has 3000 words long.
Then yours would be at least 3000+300 = 3300 words.
Long and detailed contents is a very important On-Page SEO techniques
Use Social Sharing Button
Why am I focusing more on social sharing button?
Because you never know when your post becomes Viral. J
And at least you should make sharing more comfortable for your readers to share on social media.
Indeed, Social Share does not have much direct effect on your ranking.
But if more people are visiting your blog via social share button, then it definitely helps you Rank.
According to BrightEdge–Social sharing button can increase social sharing by 700%.
If you have added no social sharing button then
Add it Now.
I told you Outbound Linking is an Important On-page SEO Techniques
Yes, I say that put the other website link in your content, and you will get the benefit.
But why it’s crucial.
The outbound link provides more resources to your readers. And also enhance your website credibility.
People will trust you you not only providing value from your content but as well as you are providing some other valuable and trustable resources too.
Outbound links help Google to understand your page’s topic.
It is the indicator to Google that your page is the collection of quality information.
Follow the below strategy while giving outbound links..
- Only link to those web pages which has good Domain Authority.
- You should link to those articles which are related to your topic and provide extra value to the user.
- It will be great if the linking sites have so many social shares.
- Link to great bloggers who are also writing in your Niche, it will help you build the community.
- Use to 2 to 4 Outbound link per 1000 words.
Have you Heard of LSI keywords? Semantic optimization?
What is LSI Keyword?
Full form of LSI is Latent Semantic Indexing.
REMEMBER–LSI Keywords are not synonyms.
These are the terms which are closely related to your original target words.
Instead of Stuffing the same keywords, Use LSI.
Let’s understand this by an example–if your Focused keyword is “Used Car,”
Then Keyword Variants are:
So instead of placing only “used car,” you can place “used car dealers,” Used Card online, etc.
This way you will capture user intent, because if I am searching Used Card, then I want to know about a used car with all aspects.
But aim for Focus keyword or keyword variants each after 200 Words.
Ok, I would like to mention Free SEO Few Tools which will help you find excellent and relevant LSIs and become one of the crucial On-Page SEO techniques
- Google Keyword Planner
- Keyword Tool
- Uber Suggest
- LSI Graph
Where to use LSI in your article–
Well, It should be distributed in your content.
But a few crucial places are–
- Image Alt text
- In H1 Tag, H2 or H3 Tags
Does page load speed matter for ranking on the top?
Yes, Page speed matter and Google officially acknowledge that page loading speed is an important ranking signal.
It is obvious that page speed is very crucial On-Page SEO techniques
Before I explain more about it, Please have a look at below stats.
The most basic Delay of 1-second:
- Reduces page views by 11%
- Customer satisfaction by 16%
- Eats away 7% of the coveted conversion rate.
- 46% of people say waiting for pages to load what they dislike most about browsing the web on Mobile
- 100-millisecond delay in load time can cause conversion rates to drop by 7%
- 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again.
Tools for checking page speed
There are so many free tools are available for checking your web page load speed.
Here I list down a few.
i) Google PageSpeed Insights
It also provides various suggestion to improve performance.
The loading speed of a website must be excellent in both desktops and on mobile devices.
70% of people using mobile devices.
ii) Pingdom Website Speed Test
- It is one best tool for checking website loading speed.
- You need not be very expert to understand the result.
- Pingdom uses over 70 Global polling location to verify website speed.
- It is 24×7 available.
- This tool can monitor your uptime, performance, and interactions.
Pingdom tool offers cost-effective and reliable uptime and performance monitoring for your website.
iii) GT Matrix Website Speed Test
GT Matrix is one vital tool to check your website loading speed and hence an important element of your On-Page SEO Techniques.
It provides performance Summary report.
You can track performance.
It notifies you whenever your page speed is low so that you can act on immediately.
You can see the page load speed on different devices.
You can check your page load speed around the word.
There are so many other web-page load testing tools. But these four are sufficient for your speed check purpose.
Conclusion of On-Page SEO Techniques
I hope you must have liked out the detailed blog post for On-page SEO techniques.
I am confident enough that if you follow all the points mentioned above, you will improve your page ranking drastically.
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