This year, Google shook the world with its mobile – and speed-related efforts. As a result, most of the next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our Latest SEO trends campaigns. Let’s explore these trends and ways to embrace them.
1. Latest SEO trends Mobile-First Indexing
The mobile-first is the first Latest SEO trends for indexing it means that Google uses the mobile version of your page for indexing and ranking. From March 2018, Google started transferring sites to the mobile-first index. Maybe Search Console has already notified you about it.
Keep in mind, a mobile-first index does not mean “mobile-only”. There is only one index with both the mobile and desktop versions. However, the entire “mobile-first” discussion means that after migrating the site Google will use mobile versions for ranking.
You get it, right? With your mobile version being primary for ranking, there is no excuse to delay with mobile-friendliness.
Work plan: for Latest SEO trends
Any mobile version type is OK. Just be aware of a few moments. Google’s Trends Analyst John Muller mentioned: “If you want to be responsive, mobile-better before launch”. Therefore, if your site has not yet migrated, and you are thinking about switching, do so now. Also, Google strongly recommends m-dot and responsive for that page, as it confuses the crawler.
To understand how search engine spiders look at your mobile pages, crawl them with a mobile bot. For example, a website auditor can do this for you:
Track the loading speed of your mobile pages. It’s easy with page speed Insights.
Regularly check if your pages provide an impeccable user experience. You can use the website auditor and its mobile display section for this task.
2. Latest SEO trends Speed of the page
Google’s Nut about delivering the best UX and delivering fast Desktop page loading time has been a ranking factor for a while. In July, it got a twin brother – mobile page speed has become a ranking factor for mobile and second SEO Trends.
This important change asks to understand what matrices mean for Google in terms of page speed evaluation.
Historically, when analyzed in Page Speed Insights, a site was evaluated only on the basis of technical criteria. Now, for both desktop and mobile, it has been classified according to two different metrics: Optimization and, a new speed.
The game-changing part here is how the speed score is generated. Metric User Experience Report, data taken for metrics from actual user’s performance database. It shows how your site loads for each visitor. It’s obviously difficult how fast each website’s tool loads your site. As a result, metrics are impossible to meet through local tests.
For optimization scores, you can completely control it by fixing all the issues that prevent your site from loading quickly.
So, which metric has the biggest impact on the ranking? According to the Mobile Page Speed Experiment by SEO PowerSite, the connection between the page’s optimization score and its position in SERPs is strong (0.97). And there is no connection between the position of the page and its speed score. In other words, Google can slow down your site now, but your ranking remains the same.
However, Speed Metrics is something new, so it makes Google’s test clear. Over time, they can change the correlation.
The optimization score is that which counts for ranking now. Fortunately, site optimization and results tracking are completely in your hands. Google has provided a handy list of recommendations well. You can also mention a more detailed guide to improve the optimization score.
3. Latest SEO trends Brand as a ranking signal
Google Webmaster Trends analyst Gary Elias said in PubCon that Google uses online brand mentions in its search algo. In two ways this ranking could use a brand as a signal.
First of all, through unlinked brand mentions, search engines know that there is a unit of your brand. By further analyzing all the features that mention it, Google finds a better picture of your rights in a particular area.
Second, the sense and context of each component matters: reputation, trust, advertising, complaint-solution etc., through context, Google learns to say good with bad. For example, its search quality guidelines show that reputation matters for ranking. Consequently, the spirit around the brand mentions can affect the ranking of the site. Brand as a Ranking signal can be treated as the third seo trends.
Backlinks are still a strong ranking signal. However, the fast build of links is rarely the business of a white hat. Then use the power of the links less backlink. Whenever you find a natural opportunity, mention your brand name online.
Crater for your reputation. Try to solve the pain of the customer with your brand. Attached with happy customers too. For that, track your brand online, track online. Try the surveillance tool Awario to find such linksless mentions across the web.
Find effective people ready to talk about yourself (but who have not yet realized it) or who are already talking about your brand.
Look at your competitors. By reversing your strategies, you will see your own SEO efforts as a whole, not one-pointed For that, see the brand mentions of competitors how they raise awareness. Or go for a thorough analysis of the strengths and weaknesses of your competitors.
4. Latest SEO trends GDPR
GDPR is the general data protection regulation passed in the European Union. It governs a very serious problem – which is the owner of data created by users online. From now on, the users who do this are not the corporations who collect it.
As a result, users can now request to see if the company has personal data about them and ask for improvement or export. If a company does not comply with the rules, then it can be hit with severe penalties (€ 20 mln or 4% of the company’s annual profit).
This regulation affects EU companies and customers. However, international companies should also comply with GDPR. As a result, Google decided to bring changes to its Analytics. All personal user data is now expiring after 26 months because it was collected.
Such data does not include demographic and affinity data (previously kept permanently) and session and target completion. However, each site owner can change this data collection in the default period. Also, it is possible to delete data from different users on their request. GDPR is one of the most important SEO Trends recently developed.
If you do not have any European customers:
You can switch to the “not automatically end” option in Google Analytics. Beware that Google in this way deletes user data security responsibility on you. Apart from this, these user data control efforts can extend well beyond the EU. Just wait for it.
If you have a European customer or plan:
Review all sources collecting user data on your site. Make sure you do not accidentally send some personal data to Google Analytics;
Change your cookie consent form. It should contain the following material: What information does you collect, why do you do it, where you store it, confirm the security of the information;
If you use Google Tag Manager, then activate IP anonymity. Do not worry, you still have a general idea of where your traffic comes from. It will be a little less accurate.
5. Latest SEO trends Amazon Search
First things first, Amazon is not a universal search engine. It’s an algorithm similar to Google, but we use Amazon for internal search within pages. What is the fuss about then? Well, more and more people go directly to Amazon to shop. According to a study, 56% of consumers travel to Amazon first if they keep purchasing in mind. After discovering something else, check out 51% with Amazon.
These figures show that Amazon became Google’s e-commerce. This means that if you sell something and you are not on Amazon, then you are missing 56% of those potential customers.
Thus, if you are a seller of books, music, electronics etc., then include optimization for Amazon in your SEO strategy and you can say one of the very important SEO Trends.
1. Run keyword research. To be more industry-driven, use Amazon. For example, Amazon is an auto-complete keyword research tool in Rank Tracker;
2. Title and description of the item is efficient and user-friendly (Smart + use of keywords);
3. Provide high-quality images;
4. In Google’s words, “backend keywords” (or meta tags, if any) They tell Amazon Algorithm that a specific item targets a specific keyword on the site;
5. Track customer reviews and complaints.
Looking at the coming year …
Some trends, but major changes While all things are going very far in the mobile, we still need to monitor the results of Amazon and GDPR. This list is still a prediction, we certainly have millions of things to discuss in 2019. What are your views on an SEO scenario for next year?