20 Reasons Your SEO is failing and Solution how to fix it
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20 Reasons Your SEO is failing and Solution how to fix it

Your are reading every article. You have gone through multiple blog. You have watched so many videos at YouTube. But still your SEO is failing. Do you want to know the perfect reason for that? I will tell you the 20 Reasons Your SEO is failing.

In this post, I have written, 20 common Reasons Your SEO is failing your blog or business may be failing at SEO, and the solution to fix it.

 

I. Long tail keywords not being utilised is Reasons Your SEO is failing

Problem

I understand that short tail keywords have higher search volume but we need to understand that they cannot be ranked on search engines easily.

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Solution

Long tail keywords are the combination of 2 or 3 words. Hence, it brings a more targeted traffic since it focuses on a particular subject or niche. Hence try to utilise long tail phrases in your content.

 

II. Length of content is very short is Reasons Your SEO is failing

Problem

Most of us make a mistake of writing content of say 500 words. Then we expect it to rank on top of search engines. This is not so easy.

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20 Reasons Your SEO is failing and Solution to fix it

Solution

As per study, one needs to write content for at least a minimum of 1100 words. Also, content needs to be of top-notch quality to rank higher on search engines. Hence the combination of quality and comprehensive article is the key.

 

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III. XML Sitemaps Plugin is no longer utilised is Reasons Your SEO is failing

Problem

Most of us think it’s not a necessity since Google can do indexing part on its own.

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Solution

One must understand that using this plugin ensures Google you are the original creator, and it also helps in speeding up indexing.

 

IV. Tendency to expect quick results is Reasons Your SEO is failing

Problem

Most businesses expect to rank on search engines immediately which is wrong.

Solution

Be realistic with your expectations with your SEO campaign. It is a long-term process and generally takes a time span of 6 months before one sees results.

 

V. Not utilising social media to its fullest potential is Reasons Your SEO is failing

Problem

Most people feel that social media links do not provide any kind of direct benefits in SEO rankings.

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Solution

Everyone needs to understand that social media is the need of the hour. You can connect with your target audience on different networks which they are using and build engagements. Then you can promote your content through your different networks which will cause increased visibility, traffic and would ultimately help in your SEO strategy.

 

VI. Absence of internal linking is Reasons Your SEO is failing

Problem

Most businesses don’t give importance to internal links since they don’t feel it’s of value in their SEO strategy.x

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Solution

One needs to understand that making use of internal links helps the audience in finding related content in case he wishes to read more. Hence make it a point to provide 2-3 internal links in your content.

 

VII. Site speed matters in SEO ranking

Problem

Google has been stressing that page speed is one of the important factors which could make a difference to your SEO rankings. But few businesses still overlooks this aspect.

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Solution

One can make use of Google Page Speed Insight Tool to check their site speed and can improve it. Fast loading site is the need of the hour and hence cannot be overlooked at any cost.

 

VIII. Not making use of outbound links

Problem

Most business owners don’t feel the need to use outbound links since they feel the majority content part which their team have written.

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Solution

One must make use of reference links of sites which have already established themselves as a brand in the marketplace. This helps not only in SEO strategy but it also enhances the experience of your audience.

 

IX. Not targeting the right set of keywords

Problem

Most businesses make the mistake of looking for same set of keywords which others are also looking for. In such cases it is highly unlikely that you will rank on top in search engines.

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Solution

One must try to look for words which have an average amount of searches but is not highly competitive in nature. Try to look for words which are more relevant to the kind of service one is offering.

 

X. Not checking links which are broken

Problem

A lot of broken links could seriously impact your SEO rankings. Also, the experience of the user will be affected and he will not a visit to your site again. Whenever a user sees an error on your site as 404, not only the user experience gets hurt but indexing process also gets stopped.

Reasons Your SEO is failing
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20 Reasons Your SEO is failing and Solution to fix it

Solution

Try to make use of a tool such as SEO spider which is available free of cost to identify and fix such broken links.

 

XI. More emphasis on Keywords rather than content part

Problem

Most of the business owners still think if they create short content and add few keywords that’s fine. They feel it’s good to go. But they must realise that such strategies are no longer useful and it leaves bad experience for the users and SEO rankings drops to a significant extent.

 

Solution

Keyword is important but you remember that content still rules. You need to choose a particular topic of your content as per your keyword research. Then you must create a comprehensive content around that imbibing all rules of SEO to rank higher on search engines and provide best value to your audience.

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XII. Ignore Meta Descriptions

Problem

Most businesses know that Meta Descriptions don’t help directly in terms of SEO rankings. Hence they take starting lines of text as automated descriptions.

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Solution

Every business owner needs to take Meta Descriptions seriously. They must think of it as a promotion landing page ad copy which is written for the benefit of users and which compels them to click and take action.

 

XIII. Not customising your site links

Problem

Most of the business owners give little importance to site links when it comes to SEO part. This is because one does not have a direct control over site links and hence they don’t take this part seriously.

 Solution

Though it’s true, that one does not have a direct control over site links, but one still can instruct Google which they want to show and which they don’t want to show in SERPs. They can do this by logging to their Google Search Console. One must understand that site links are also important as it provides a lot of entry points to your target audience to visit your site.

 

XIV. Site not registered on Google Analytics

Problem

Some business owner’s site is not registered on Google Analytics. As a result, they miss important information pertaining to if their SEO strategies are working in the right manner.

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Solution

First business owner should ensure that they register their site on Google Analytics. Then one must regularly keep a tab on which keywords are more effective, from where is the traffic coming and which content is driving the most traffic. It will help one adjust their strategies accordingly and improve their conversions.

  

XV. Not focusing on intent of your audience

 Problem

I see it that content on most websites are not based on user intent and hence not converts.

 Solution

One must understand that behind every search by user, there is a particular intent. Hence, one must use keywords keeping in mind the intent of the user.

 

XVI. Using old SEO strategies 

Problem

Some businesses do not adapt with changes in technology and hence their business revenue gets affected.

Solution

Keep updated with current SEO trends and ensure that that you are not falling to old strategies such as keyword stuffing, reciprocal linking.

 

XVII. Not keeping up with Google algorithm update

Problem

Most of the website owners remain confused as Google keep updating its algorithms very frequently. Though it is irritating but by not abiding it, one is responsible for his own failed campaign.

Solution

Ensure that your SEO campaign is in tune with the latest updates of Google algorithms such as Google Panda, Penguin.

 

XVIII. Content not SEO optimised

Problem

Major reason for most website failure is that they have put forth the content which is copied or which do not provide any value to their audience. One needs to know the intent of audience of why they have searched for a particular query and prepare content accordingly.

Solution

One needs to make sure that you focus on writing intent based content for your audience. Also ensure that your content is plagiarism and error free by checking it through Grammarly and Yoast SEO tool.

 

XIX. Site not mobile friendly

Problem

Some website owners have not ensured that their site is mobile friendly which is a major cause of reduce traffic and SEO too fails.

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Solution

One need to understand its 2019 and we are in a digital era. Most of the user’s today have smart phones and access internet by using their phones only. Hence, it becomes must for business and website owners to ensure that their site is mobile friendly to ensure that their SEO campaign is on the right track.

XX. Image not optimised

Problem

Most of the people think that Google crawler can read images but that’s not true. Whenever the crawler crawls the page it only reads Alt Attribute of the image and show result accordingly.

Solution

Optimising images reduces the size of the image without disrupting its quality. This ensures that the page loading speed does not slow down. Also one need to put their focus keyword phrase in their Alt Attribute of the image to ensure that crawler reads that image. Thus, it’s able to showcase the images in the SERP. Thus, it helps in making the content more SEO friendly.

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